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Dołączył: 27 Lut 2018
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PostWysłany: Czw Wrz 27, 2018 08:31    Temat postu: them protesting Odpowiedz z cytatem

The Miami Dolphins concede that Penn State tight end Mike Gesicki could block better. They drafted him anyway Womens Cameron Jordan Jersey , which shows how much they like his pass-catching skills.

Gesicki was a second-round selection Friday in the Dolphins' latest attempt to fill a position that has been problematic since Adam Gase became coach two years ago.

The 6-foot-5 Gesicki was the second tight end drafted because his athleticism, including thunderous dunks in basketball and success in volleyball.

There's a reason he lasted until the 42nd overall pick, however.

"The one thing everyone talks about is him not being a great blocker," Dolphins general manager Chris Grier said. "But there are a lot of really good tight ends and pass catchers who are not great blockers. And this kid wants to be a better blocker."

In the third round Miami drafted Ohio State linebacker Jerome Baker. He'll be reunited with another former Buckeyes linebacker, Raekwon McMillan, the Dolphins' second-round choice in 2017.

The Dolphins hope Gesicki's deficiencies don't keep him from starting as a rookie. He could give Ryan Tannehill the downfield target in the middle of the field that Miami has lacked in recent years.

"He's a hard matchup for people, being that big and athletic," Grier said. "The speed will open up other stuff."

Julius Thomas and Jordan Cameron were disappointments at tight end for Miami the past two years, and they're no longer on the roster. Gesicki joins an offense that averaged 17.6 points last season to rank fifth-worst in the NFL, and he expects to help the Dolphins do better.

"I'm exactly where I belong," he said. "I'm excited to get to work in this offense. It can become very exciting in Miami."

Gesicki had 15 career touchdown catches at Penn State and averaged 11.5 yards per reception. He acknowledged he has room for improvement and expects to benefit from NFL coaching.

"I definitely need to continue to improve my run blocking," he said. "My best attributes are in the passing game, and I need to continue to develop on the other side."

While Gesicki's size made him an appealing choice, the 225-pound Baker is undersized. But he had seven sacks and a hand in six takeaways the past two seasons, and led the Buckeyes last year with 72 tackles.

"He has speed, and we want to get faster on defense," Grier said. "He's sideline to sideline."

Grier said the Dolphins considered using the pick to take a quarterback Authentic Tyler Eifert Jersey , but decided Baker was too good to pass up, and McMillan's assessment of his former Ohio State teammate was a factor.

"We had some insider trading with Raekwon," Grier said.

McMillan suffered a season-ending knee injury in the first exhibition game last year but is expected to start in 2018.

The Dolphins took Alabama All-America safety Minkah Fitzpatrick in the first round with the 11th overall choice. On the final day of the draft they'll be in the market for a defensive tackle and backup quarterback.

Why do it?

Nike has touched off a furor by wading into football's national anthem debate with an ad featuring Colin Kaepernick, the former 49ers quarterback who was the first athlete to kneel during "The Star-Spangled Banner" to protest police brutality against blacks and hasn't played a game since 2016.

The ad copy reads: "Believe in something, even if it means sacrificing everything."

The ad, part of Nike's 30th anniversary "Just Do it" campaign, has outraged many. Online, people threatened boycotts and posted videos and photos of shoes set on fire, Nike gear thrown in the trash, and swoosh logos cut out of products.

Most big corporations steer clear of politics, and marketing experts disagreed Tuesday over whether the Kaepernick campaign is good business.

But some noted approvingly that it made a big splash and set Nike apart. And they said it could solidify Nike's bond with athletes, especially black ones, an important consideration for a company that relies heavily on sports stars to endorse its products.

Brian Gordon, CEO of Engine Shop, a sports and entertainment marketing agency, said the ad is provocative but "authentic to who they are and the communities they represent and speak to," including the athletes.

"Even in the face of potential backlash Womens Melvin Gordon Jersey , they support their athlete partners, and that's an incredibly powerful statement to the athlete community," Gordon said.

Other athletes in the campaign include tennis star Serena Williams, New York Giants wide receiver Odell Beckham Jr. and Shaquem Griffin, a linebacker whose left hand was amputated when he was 4. But the Kaepernick ad struck a nerve, timed just before the NFL season kicks off on Thursday.

Nike did not return a request for comment about its strategy. Its stock closed down more than 3 percent Tuesday.

Neil Saunders, managing director of the data and analytics firm GlobalData, called the Kaepernick strategy "commercially imprudent."

"Nike's campaign will generate both attention and discussion which is, arguably, one of its central aims," he said. "However, it is also a risky strategy in that it addresses, and appears to take sides on, a highly politicized issue. This means it could ultimately alienate and lose customers, which is not the purpose of a marketing campaign."

But other experts think the strength of Nike's brand will help it weather the storm and perhaps benefit from it, too. Nike is one of the world's largest sports apparel companies, with $34.5 billion in revenue last year.

"What you stand for is almost as important as what you make Authentic Justin Houston Jersey ," said Allen Adamson, co-founder of marketing firm Metaforce. "It's a polarized marketplace. No matter what you do, you offend some people. They're focused on what they stand for, and if that upsets some users, so be it."

Robert Passikoff, founder of marketing consultancy Brand Keys, said an ad like Nike's will divide people, but the outrage won't last.

"My guess is that the audience that is reacting so badly to this aren't buying a lot of Nikes anyway," he said. "They'll move on to the next thing. Welcome to the 21st century."

Nike, based in Beaverton, Oregon, has made waves before. An ad for the company's sport hijab went viral in 2017. And a 2010 commercial featuring a voiceover by Tiger Woods' late father when the golfer was trying to recover from a sex scandal drew mixed reviews.

In August, Nike made news when the French Open banned Williams' Nike-branded black catsuit. Nike responded by posting an image of her on social media with the line "You can take the superhero out of her costume, but you can never take away her superpowers."

Brands run the risk of a backlash in taking a political stand in their advertising.

Starbucks was mocked in 2015 for trying to start a discussion about race by writing the slogan "Race Together" on its cups. Pepsi ended up pulling a commercial that showed Kendall Jenner giving a Pepsi to a police officer; some said the ad trivialized the "Black Lives Matter" protests.

John Sweeney, sports communication professor at the University of North Carolina, said the Kaepernick ad was created to provoke people, and in that respect Authentic Eli Manning Jersey , it succeeded.

"You may have a negative reaction or a positive reaction, but you have a reaction," he said. "They wanted something that would stop the presses and stop people in their places."

For some, the ad has made them bigger fans of the brand.

"I think what Nike did was a tremendous step in fighting against the people who misunderstand the protests by Kaep and players," said Seth Buchwalter, of Portland, Oregon, a lifelong Nike customer.

But Wesley Callaway, of Omaha, Nebraska, said he doesn't agree with kneeling during the national anthem and thinks it is unfortunate Nike is featuring Kaepernick, though he said he doesn't buy many Nike products and won't make any changes in his shopping habits.

"I don't mind them protesting brutality," he said. "I just wish they wouldn't do it during the anthem."

AP Business Writer Josh Funk contributed to this report from Omaha, Nebraska.

This article has been corrected to give the correct title for Allen Adamson. It's co-founder of marketing firm Metaforce, not BrandSimple marketing consultant.


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