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Which they always describe themselves as the leaders or references in their sector. . What the customer wants is simply or nothing less to know what their experience with the brand will be like. That is a declaration of love well done. Why do loyalty programs fail customer engagement is in the spotlight. According to lee resources it costs up to five times more to attract new customers than to keep existing ones. Therefore it is vital that companies forge an emotional bond with them. Research from customer thermometer indicates that the main reason users connect with a company is because they feel that it cares about them.

As a reward once this bond has been created loyal customers pay less attention to prices and become brand advocates. It is worrying then that as capgemini warns of loyalty programs fail during the first two years and that often affiliated customers are no more loyal than those who do not belong to the community of followers. When you consider the mobile app development service efforts put into these traditional programs not only in monetary terms but also in terms of retaining customers it is surprising that this is still a problem. Companies must understand what is going wrong before implementing a customer engagement strategy especially taking into account the constant change in consumer habits and expectations.



At affinion a leading global provider in the design and management of personalized loyalty and customer engagement solutions we have reduced the main reasons why most programs do not achieve success to three loyalty programs are transactional although companies are concerned about their customers and brand loyalty the capgemini study shows that surprisingly of loyalty programs are transactional that is only those who can enjoy the advantages and rewards customers who buy a product or service.
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