GLASSgnawer

[Jahangir936]

The wide selection of Facebook Ads gives B2B companies the opportunity to place ads that are precisely targeted to their goals. Recent changes to the advertising platform have also led to an increase in ad effectiveness. For example, the click-through rate increased by 18.5 percent worldwide in the third quarter of 2011 compared to the previous quarter.

Conclusion: For B2B companies to specific database by industry successfully use Facebook as an advertising platform, they must first clearly define their goals and identify their target audience. In a next step, they should examine the Facebook advertising options based on their defined goals and select them wisely.

Now it's "just" a matter of ad design. If they're interesting and creative and appeal to the target audience, success on Facebook won't be long in coming. However, Facebook Ads should be considered one of many important building blocks. If there's no interesting content, or if the Facebook page doesn't offer added value for the target audience, a B2B company won't be able to achieve its goals despite having a Facebook fan page and Facebook Ads.

[Reklama]